Online courses on business model innovation for practitioners in SMEs

Authors

  • Mark de Reuver Delft University of Technology http://orcid.org/0000-0002-6302-7185
  • Timber Haaker Delft University of Technology
  • Martijn Cligge Delft University of Technology

DOI:

https://doi.org/10.5278/ojs.jbm.v7i3.2569

Abstract

We develop and evaluate five online courses (MOOCs) on business model innovation, tailored to small and medium sized enterprises (SMEs). Six design principles are found for such courses: regarding type and form of learning contents; time investments from participants; practical examples and tools; integration with daily practice; and participative learning.

Author Biography

Timber Haaker, Delft University of Technology

Timber Haaker was a Senior Researcher at Delft University of Technology at the time of doing the study, and is now a Lector Business Models at Saxion University.

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Published

30-10-2019

Issue

Section

Special Issue: Teaching Business Models