Development of New Business Models: Introducing the Cultural Elasticity Model
DOI:
https://doi.org/10.5278/ojs.jbm.v7i4.2942Abstract
The paper presents the Cultural Elasticity Model as a new perspective on how existing companies may better perform continuous organic development of business models. It suggests three organisational pillars for the development of an organisation with strong cultural elasticity and therefore the ability to better innovate new business models.
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Published
19-11-2019
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Section
Business Model Conference
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Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)
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