The New Media Business Model: When Customer Controls the Data

Authors

  • Olga Novikova Hanken School of Economics

DOI:

https://doi.org/10.5278/ojs.jbm.v7i4.3094

Abstract

The EU General Data Protection Regulation (GDPR) is the first step in the process of transferring data ownership back to the customers. This regulation brings major changes for any organization working with consumers and their data, or processing data about individuals in the context of selling goods or services to the citizens. This paper considers the case of a media company offering online content and discusses what implications data ownership by the customers have for the media company’s business model.

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Published

19-11-2019

Issue

Vol. 7 No. 4 (2019): Journal of Business Model, Special Issue, Conference 2019

Section

Business Model Conference

License

Articles published in Journal of Business Models follow the license Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License: Attribution - NonCommercial - NoDerivs (by-nc-nd). Further information about Creative Commons